Floral Market and other services given by Sobeys store

Floral Market

Sobeys is famous for its flower market all over Canada. Sobeys has a wide variety of different flowers. Sobeys always provide fresh flowers. An ordinary Sobeys store attends about more than a hundred customers for flowers and bouquets on weekends. Sobeys flower department is considered one of the best flower departments in southern Ontario. Most of the flowers sold by Sobeys are grown in southern Ontario, but the long stem roses and carnations which are used for 'puja' in Hindu religion are grown in Ecuador, South America.

        

An introduction to Sobeys Floral Department

On Valentine's Day (February 14), there is a great rush of customers of every age group at Sobeys floral department. 

Customers buying flowers at Sobeys on Valentine's Day

Gift Cards and Soft Toys:

Sobeys also sell gift cards and soft toys.

Gift cards at Sobeys

Promotion of Other Brands at Sobeys

Some new food brands used to promote their food products at Sobeys. They give free samples of their new products to customers at Sobeys.

Fresh Ideas Promoting its new food product at Sobeys

Therefore, Sobeys provide a platform to new companies and their food products to get well established in the market.

Moreover, Sobeys employees also feel very pleasant while working at Sobeys as it provides a very soothing environment for both employees and customers.

Question: How can be a new food product promoted?
A. By advertising like television, flyers et cetera
B. By distributing free samples among customers
C. No need of promotion people will start buying it for a change in taste
D. Both 'A' and 'B' 

Feel free to leave comments.

Frozen Stuff and Health & Care Section

Frozen Stuff (Sobeys)

Sobeys provides a large variety of frozen food. 

Frozen Meat:

Frozen meat is a speciality of Sobeys. One can choose meat from a wide variety in the frozen meat section. There is beef, pork, chicken and fish in the frozen meat section arranged properly at the store. 

Frozen Vegetables:

Sobeys also provide frozen vegetables to its customers. So, frozen vegetables help both in saving time and money. It provides different varieties of frozen vegetables like Petite Peas, Peaches & Cream Corn, Yellow & Green Beans, Broccoli Florets and Brussels Sprouts.

Frozen food section at Sobeys

Other Frozen Stuff:

Sobeys also provide frozen stuff like French fries, veggies, frozen burgers, frozen pizza and other food items.

Health and Care

Sobeys also has a health & care section which has all the stuff which is necessary for health care. It has pharmacy, soaps, toothpastes, deodorants, beauty products et cetera.

Sobeys Health and Beauty section

Customer checking Mouthwash at Sobeys

Sobeys has special pharmacists to take care of health of its customers. Moreover, they have also provided the contact number of pharmacy section at the front of the store which can be seen in the given picture.

Pharmacy contact number at Sobeys

Satisfaction Guarantee:

Sobeys ensures satisfaction guarantee for its customers. It has the return policy with 100 % satisfaction of the customers. If one is not satisfied with the product that he/she has purchased, he/she can get total refund or replacement on returning that product.

Question: What are the benefits of frozen food over fresh food? Please leave your answers in the comment box.

References:

Compliments Frozen Vegetables. (n.d.). Retrieved from Sobeys: https://www.sobeys.com/en/products/compliments-frozen-vegetables

Lobster Market and Baking Section

Lobster Market

Sobeys lobster market is one of the famous lobster markets of Canada. You can buy lobster from the seafood section of Sobeys.

•  Canadian Atlantic Hard Shelled Lobster is the special item of Sobeys.
•  It is the best lobster of East coast.           

By providing the live lobster market, Sobeys ensures the freshness of food. Moreover, they steam the lobster for free of cost when you buy it. Thus, Sobeys is providing better food and better services too. 

Lobster's pincher and crusher claws are tied, so one can see or touch the lobster without any fear before buying it. Additionally, Sobeys employees have good knowledge about the lobsters, so one can ask them any type of question before buying it. Sobeys employees are very cooperative to provide every kind of information.

You can check the live lobsters in these two videos:

Live Lobsters in Glass case

 

Live Lobster outside the Glass case

Bakery Section

The baking section of Sobeys also attracts a large number of customers as they provide a large variety of cakes along with other baking food products.

Bakery Section pictures of Sobeys

                                                    

 The customers also provide a good feedback about the baking products and service quality of Sobeys. You can check the customer's satisfaction from the service in this video.

                             
                             Customer's feedback regarding Sobey's service

Do you think Sobeys should conduct surveys regarding customer's feedback? If 'yes' then what should be the key questions of the survey? Leave your answers in comment box. Thanks.

References:

Canadian Atlantic Hard-Shelled Lobster. (n.d.). Retrieved from Sobeys: https://www.sobeys.com/en/products/canadian-atlantic-hard-shelled-lobster

Fresh Hard-Shell Atlantic Lobster. (n.d.). Retrieved from Sobeys: https://www.sobeys.com/en/sobeystv/fresh-hard-shell-atlantic-lobster?autoplay=1

Varieties of Fresh Vegetables, Fruits and Salads

Variety of Fruits and Vegetables:

Cut Fruits and Vegetables

Sobeys provide a wide variety of cut fruits and vegetables to the consumers. It provides fresh fruits in different packing's of both cut n uncut fruits, so that consumers can choose according to their taste and choice. There are different packing's of vegetables too.

Fresh vegetables

Packed fruits and vegetables

Sobeys also provides organic food at the store which is very good for health. Organic food is grown in a natural way as no pesticides or any other modifications are used for the crops. Organic food is not easily available at other stores, but Sobeys provides a plenty of organic food for its customers.

Organic Garlic

Organic Raisins at Sobeys

Variety of Salads:

Sobeys provides a wide variety of salads just like fruits and vegetables. There are more than 60 types of salads at a Sobeys store. The way they displayed the wide variety of salads (black olives, green olives, sea food salad et cetera) is very praiseworthy. Here you can check a video in which you can see that how Sobeys have arranged different type of salads in the salad section.

Variety of Salads

Question: Why people prefer big food stores for shopping?

              A. They want to choose from a wide variety of items

              B. They feel as their status symbol

              C. The quality of food is better than small stores

              D. Both 'A' and 'C'

References:

Fresh Cut Fruit & Vegetables. (n.d.). Retrieved from Sobeys-Better food for all: https://www.sobeys.com/en/products/fresh-cut-fruit-vegetables

Organic Foods. (n.d.). Retrieved from HELPGUIDE.ORG: http://www.helpguide.org/life/organic_foods_pesticides_gmo.htm

Sobeys- Introduction, history and structure

Sobeys

Outer view of Sobeys

Introduction, History and Structure

Sobeys was founded in 1907 by John W. Sobey, as a meat delivery business. In 1949, Frank H. Sobey opened the first self-serve supermarket of Sobeys. Now, it has more than 1500 franchised branches all over Canada. The headquarters of the company are in Stellarton, Nova Scotia.

Sobeys is the second largest food retail chain in Canada since late 1990's. Sobeys sales crossed $16 CAD billion dollars in 2012 which is shown in an annual report of Sobeys. It was less than $16 billion CAD in 2011, so people started investing more in Sobeys at that time.